Facebook agency accounts for health and wellness brands
Health, fitness and supplements are among the most reviewed categories on Meta. We only run compliant offers: realistic claims, honest imagery and landing pages that hold up to a strict review.
Why this niche is hard on Meta
Personal-attribute rejections
Copy that implies you know the viewer's condition ("Struggling with…?") is rejected far more often here than elsewhere.
Before/after and body imagery limits
Transformation visuals and close-ups are restricted, and repeated rejections escalate to account restrictions.
Claims that sound like cures
Anything that reads as a medical promise can trigger a review of the whole account.
Say it this way — compliant copy that still sells
Cure your back pain in 7 days
Designed to support a comfortable back
Lose 10 kg in a week
Join our 12-week training programme
Are you overweight?
Meal plans for busy people
Before & after photos
Customer stories — individual results vary
The setup we recommend
- 1
Claim review before launch: every headline and image set checked against Meta's health and personal-attribute rules.
- 2
A landing page with legal pages, ingredient or method information and clear disclaimers.
- 3
Separate accounts per product line, so a problem with one product never stops the rest.
- 4
Slow, steady ramps and daily Account Quality checks — warnings appear there before a restriction.
Which plan fits
Start on Starter to test compliant angles with one account and a backup plan; move to Growth once creatives and claims are stable.
See all plans and pricingWe only work with compliant offers and review every funnel before delivery. Approval of individual ads is always decided by Meta.
Frequently asked questions
Do you run weight-loss offers?
Only compliant ones: no unrealistic promises, no body-shaming and no before/after claims. We review the funnel first and tell you what has to change.
Can supplements be advertised on Meta?
Generally yes with restrictions: no disease or cure claims, and some products need prior authorisation. We check your category before delivering an account.
Can you guarantee ad approval?
No one can — Meta decides. We lower the risk through claim review, clean infrastructure and fast replacement if an account is restricted.
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